"How often can you post to your blog?" is an extremely popular question, to which there is no right or wrong answer. Twice per month? Twice a week? Twice a day? Just one time a day?
You'll find plenty of different blog posts promoting different scheduling for blogs. Many of them recommend posting once or twice per week, maximum. Here's my undertake the issue - both blog posting schedules that matter, and to what kinds of blogs they're applicable.Understanding Posting Schedules
First of all, you will need understand that there is no right/wrong answer for this question, as I've already stated. Different timings may or might not work for different types of blogs.
The following advice isn't something that I believe works for every single blog, but it's what works for some (after my research).
How User Engagement & Blog Posting Are Related
First of all, it's a myth that readers will be annoyed if you update your site daily. It's just a myth, with no real evidence to back it up. One of my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It gives me more information than a month of Sundays of autoresponder messages from any other blog.
That said, users also don't mind if you post only once weekly. Honestly, readers are only seeking to see how they can benefit from your site - that's pretty much the only reason why they're there and why they signed up to your e-mail list (unless they are friends or family.
Alright - let's get right down to the posting schedules.
Daily/Multiple Times A Day
Oooh! I feel I'm going to provoke a substantial amount of controversy with this one, aren't I?
But yes - I believe that posting multiple times each day can be good for blogs. If for some reason you're not available to post multiple times a day, then you should strive to post at least one time a day. For pretty much 95% of people reading this post, that's what you should be doing.
You need to definitely post this often in the event that you run among the following blogs, or take part in one of the following business strategies.
Informational/Tips Blogs
Take this blog for instance - it deals mainly with blogging , Online marketing, and SEO tips. Quite simply, it provides valuable information to those that read this website regularly.
To be branded as an authority in your niche, your site needs to have as much helpful, quality content onto it. If that means posting 3-5 times a day, go ahead.
Most blogs online (including yours) will fall into this category.
Personal Blogs
Let's face it - personal blogs usually do not get much traffic. The prior rule about readers coming solely for personal benefit once again applies here.
There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) A fantastic writer who is able to hold people spellbound.
Chances are, you are not either. But let's just guess that you decide to go on and start a personal blog regardless. You need to be posting once each day.
For some personal blogs, I wouldn't recommend more often than once a day (because hey - people prefer to have a little time to think about themselves, and not simply you).
However, once each day is usually necessary, if you need any sort of traffic. Simply because that the people who do follow and read your site regularly obviously think you're an excellent writer or funny. And, they want their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about any of it, there are certain benefits you get from posting daily that you will not get in the event that you post less often.
Search Engine Optimization
Although this cannot be outright proven, it's becoming clearer that Google favors blogs that post content on a regular basis throughout the day.
When you publish a new post, Google is automatically notified. Eventually, their spiders will get to crawling your pages and ranking them.
If they're notified quite often, which means you blog often. In the event that you blog often, which means that your blog is active and regularly providing content to your readers.
Everything said, this can't be proven, but it is a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day imply that you'll automatically be promoted to the very best 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with exactly the same quality standards.
Case Studies
I recently came across a forum thread where an Affiliate marketer laid down his strategy to go from $0-$200/day in AdSense earnings in two months flat.
What he basically did was outsource cheap content writing jobs to freelance writers. He hired a lot of 'em, posting on his blog 30-40 times. Every. Single. Day.
The effect? He's sitting pretty with $200/day in AdSense earnings. In two months, flat. And that's only one of his online businesses.
Let's take another example. A good friend of mine, for whom Not long ago i guest posted, has a prestigious Alexa rank of 44K, amassing a complete of 14,000 page views each day.
He posts a minimum of three times a day. And it's taken him a measly two years to be at where he could be right now.
That's pretty good, if you ask me.
ALTERNATIVELY...
However, this rule doesn't apply to all sorts of blogs. In fact, posting multiple times a day, and even once daily, will be disastrous to certain blogs.
Business Blogs
By business blogs, I mean blogs that belong to already established, offline companies - Wal-Mart, for instance. These kind of blogs should not - I repeat, should not post more than twice a week (and really, once weekly is all you have to be doing).
Why?
Simply because those forms of blogs aren't designed to be updated regularly. Most of the time, they're simply about discounts, or business news.
They have no dependence on SEO (unless it's a local service people actually seek out online). In essence, it's only a front that says "we're online too".
Do You Have Something Worthwhile To Say?
You have something worthwhile to state? Something that will in actuality help/inspire/motivate people? Can you?
You don't?
Then don't say anything.
Simple as that. If you are not sure about whether or not you should blog everyday, then blog once you have something to say.
However, make an effort to maintain some form of consistency. In the event that you get sudden post inspirations, then go on and write your blog posts, but don't publish them - yet.